Main Task - Target Audience

The main audience for Rom-Com's are generally women who are in their mid to late teens plus. They attract women due to the romantic pursuit and 'happy ending' which women enjoy.
The target audience is different for Teenage Rom-Com's due to Burton's theory of socially and media grouped audience, the audience for Teen Rom-Com's would be:

Social Group

• Teenagers ages 13- 17
• Mainly females
• As most Teenage Rom-Com's are American, the target audience is generally American and English people.

Media Group

• Often read romantic novels
• Likes watching comedies or films based on love
• Could watch sitcoms or sequel programmes such as 'One Tree Hill' which are also based on the lives of teenagers

Rom-coms have many reasons why they are liked, for example:

• They are easy to watch, meaning you don't have to concentrate that hard to keep track of what is going on
• The main characters are good looking and dreamy, often admired by the women.
• The happy ending makes you feel good by making you both laugh and cry